Course ProgramWeek 1:
NYC & The Influencer Phenomenon
- How NYC became the breeding ground for influencer marketing.
- Deciphering the influencer code: Who they are and why they matter.
Crafting the Influencer Strategy
- Deep-dive into audience personas: Finding the influencer-brand fit.
- Designing campaigns that echo in the bustling streets of NYC.
Leveraging Social Platforms
- Navigating Instagram, TikTok, YouTube: Where does your brand fit best?
- Ensuring ROI: Metrics, analytics, and beyond.
Challenges & Ethics
- Understanding potential pitfalls in influencer collaborations.
- Navigating controversies and ensuring ethical engagements.
NYC Influencer Spotlights
- Live sessions with top NYC influencers: Hear their journey, ask questions, understand the other side.